William’s Table is a restaurant that serves as a brand extension to help Williams-Sonoma customers learn to use the products they’ve purchased. With a design inspired by French farmers markets, Williams Table has an open kitchen layout and centers around a variety of instructional live demonstrations by professional chefs.
Personal Contributions: concept, design, & execution
Copywriter: Andrew Wernette
The Williams Table App was designed to give customers step-by-step instructions on how to make each recipe in the restaurant as well as a list of tools used.